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- Press ReleasePosted on: 2007-07-02
COLDWELL BANKER® LAUNCHES MARKETING PROGRAM AIMED AT SINGLE WOMEN
PARSIPPANY, N.J., – With more and more single women buying and selling real estate, Coldwell Banker Real Estate Corporation unveiled a marketing program targeting this demographic. The initiative features a handbook entitled, “A Wise Woman’s Guide to Buying Your Own Home,” which can be utilized by the more than 3,200 Coldwell Banker® affiliated offices around the nation.
According to the 2006 National Association of REALTORS® Profile of Homebuyers and Sellers study, 22 percent of homes sold in the United States during 2006 were to single females compared to only nine percent to males. In the same study, NAR reported that the average age of this female first time homebuyer is 34 and her annual household income is $43,300.
“Clearly, single women help drive real estate sales in this country,” says Charlie Young, senior vice president for marketing of Coldwell Banker Real Estate Corporation. “This group has demonstrated their clout in the real estate market and has the economic capability to gain the American dream of homeownership.”
The guidebook, “A Wise Women’s Guide to Buying Your Own Home” is a practical tool that any single female homebuyer can use to assist them in the real estate transaction process. The guidebook addresses topics such as financing, finding a home and negotiation. The guidebook is one of many items developed by Coldwell Banker that is designed to aid its sales associates in targeting this audience. Such items include: print ads, postcards, flyers, and PowerPoint presentations, all of which are available to System members through the Coldwell Banker intranet site, CBNet.
About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier full-service real estate provider. In 2006, Franchise Times magazine’s prestigious Top 200 issue ranked the Coldwell Banker system number one in real estate for the seventh straight year and number eight among all franchisors. The Coldwell Banker System has approximately 3,800 residential real estate offices and more than 120,000 sales associates in 39 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury properties through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge® Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Mortgage is one of the largest telephone/web based lenders in the country. Coldwell Banker Real Estate Corporation is a subsidiary of Realogy Corporation, the world’s largest real estate franchisor. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate Corporation. Locally, Coldwell Banker Pino Agency has 2 locations in Salem County, both owned by Joseph F. Pino. Over 60 licensed Realtors work for The Pino Agency. They can be reached in Elmer at 856-358-8049 and in Pennsville at 856-678-4663.
Additionally, Coleen Pasquale is the local mortgage advisor for Coldwell Banker Mortgage and can be reached at 609-377-1845. http://ColeenPasquale.coldwellbankermortgage.com
Website:www.pinorealty.com -
Field Trip OpportunitiesPosted on: 2009-01-09The Salem County Historical Society offers six programs options which run 25-30 minutes in length. So that they can divide classes into smaller groups, they recommend teachers choose three of the following programs for a total stay of 90-minutes. Teachers must schedule field trips in advance, please call 856-935-5004. Programs were designed to meet New Jersey core curriculum standards for Social Studies and Language Arts. The following can be catered to accommodate grades 3-12.
*Fibers and Fabrics - Students try their havd at weaving and spinning. Changes in clothing and textiles over the past three hundred years are discussed using examples from the collection.
*'History Mistory' - Students try to match up objects from the present with their historical equivalent in this hands-on activity.
*Colonial Keeping Room - Students learn about domestic work performed by the women and children 300 years ago. Butter churning and candle making are used as hands-on activities.
*Log Cabin - Students experience a one-room school house.
*Architectural - Students partake in a scavenger hunt-learning about architectural features and local history as thry walk down historic Market Street.
*What's an Archive? - Students learn about special collections, genealogy and communication history in the library.
*Native Tribes of the Delaware River - Students learn about local native cultures through objects in their collection.
